STRATEGIC GROWTH
Brand Audit: Know Exactly What to Improve First.
A structured review of your brand, website, search presence and messaging, delivered as a prioritised fix list so you can see where to act first.
What is included
- Brand identity and positioning
- Website design and user experience
- SEO and technical performance
- Content and messaging review
- Social media and marketing channels
- Competitor and market position
What is a brand audit?
A brand audit is a structured review of how your business presents itself: its identity, messaging, website, search visibility, social presence and market position. The result is a report showing what is working, what is inconsistent or missing and a prioritised plan for improvement.
Common reasons to run a brand audit
Inconsistent presentation
Logos, colours and tone vary between your website, social media and print.
Unclear positioning
Customers cannot quickly tell what you do or why you are different.
Marketing without direction
Effort is spread across channels without knowing which ones matter.
What the audit covers
Brand identity and positioning
Logo use, visual consistency, voice and promise.
Website design and user experience
Clarity, navigation, mobile experience and calls to action.
SEO and technical performance
Page speed, metadata, structure and crawlability.
Content and messaging review
Whether your copy is clear, consistent and persuasive.
Social media and marketing channels
Presence, content quality and consistency.
Competitor and market position
How you compare with similar businesses.
Prioritised action plan
A ranked list of recommended fixes and growth opportunities.
Our process
1
Brief
You tell us about your business, customers and goals.
2
Review
We examine your brand, website and channels.
3
Report
You receive findings with clear recommendations.
4
Walk-through
We explain the plan and agree next steps.
Who this is for and where we work
Useful before a redesign, rebrand or marketing campaign, and for businesses that want an independent view of their brand. Afai Pixel works from Toronto, Canada and Colombo, Sri Lanka, and supports clients in Canada, Sri Lanka, the UK, Europe and Australia.
Frequently asked questions
What will I receive from a brand audit?
A written report with findings across brand, website, SEO, messaging and channels, together with a prioritised action plan.
How long does a brand audit take?
It depends on the size of your website and number of channels. We agree the timeline when we confirm the scope.
Do I have to work with Afai Pixel to implement the recommendations?
No. The report is yours to use with any team. We can help carry it out if you wish.
What information do you need from me?
Your website and social links, a short description of your goals and customers, and any brand guidelines you already have.
How is a brand audit different from an SEO audit?
An SEO audit focuses on search performance. A brand audit is broader and includes identity, messaging, website experience and channels, with SEO as one part.
Related services
Get Your Brand Audit
Share your website and goals and we will outline what a brand audit would cover for you.